I've had an Etsy store for about 9 months now. In that time, I've sold one piece and traded two. This week, about half of my listings expire. In another month, the rest expire.
At least for now, I'm not going to renew the listings. It just hasn't worked like I wanted it to. Someone suggested that my prices were too high, but I see plenty of other stuff on there that's priced similarly. And I'm not going to lower my prices for a particular venue, that's not fair to the other places I have my work, or to me.
It seems to me like Etsy is a great idea that has run amok. There are stores with genuine original pieces of art, but there are many more selling crafty stuff made in an almost mass produced style and priced dirt cheap. I cringe at the thought of using 'bargain' in the same context at 'buying art'.
Pricing art is one of the hardest parts of the business side of art for me. I have increased my prices over time, as I got into more national shows, and as I progressed in my art. But I never undervalued my time--and like it or not, art takes time. Some of that time is spent thinking, problem solving. Some in spent in the mundane, like finishing edges and attaching hanging devices. And materials aren't cheap.
So what's the answer? Fewer sales, I guess. But that's ok. The purchase of art that you live with should involve thought and consideration, and recognition of its value by the price you pay. I'm not saying here that art must be expensive--but it must be valued, both by the artist and by the new owner.
Soon I will be adding the ability to purchase pieces directly from my website. I'm not convinced that will make any difference in sales, but it's worth a try. Just like etsy was.
So if there's something you've been eying on my store, act quickly.